Display packaging options are key
Uriach OTC of Barcelona needed to re-vamp their Filvit comb. The comb was sold in a small paper sleeve which reduced the on shelf impact of the product and brand. Albyn developed a new triangular pack which stood on shelf, greatly increasing the product and brand visibility. Branding was also enhanced on the comb.
Finally, Albyn were able to deliver to Uriach in small quantities, reducing their stockholding and improving cashflow.
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