Identifying an opportunity through market research
An opportunity was identified for an ‘up and coming’ designer hairdresser to introduce a range of hairbrushes to the high street through reviewing current ranges in stores throughout the UK. An approach was made to Lee Stafford at Salon International Fair in London and meetings set up. Together a proposal was put together encompassing Lee’s unique approach to hair care and his brands core values.
This concept proposal was shown to a leading high street retailer who liked what they saw. Extensive product and packaging development followed to produce a highly unique range of hair brushes, at all times keeping the retailer informed.
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