Minimum project administration within a tight timescale
Boots required new additions to the Christmas gifts category, within extremely tight deadlines and with little management time to devote to the project. After quickly developing a working brief Albyn supplied samples and costings for 2 gift boxes. Using Albyns NPD function as an extension of the team released management time from day-to-day project administration the tried and tested NPD process involved reporting and updating critical path milestones to ensure deadlines were met.
All aspects of the project were handled from samples, proofs to delivery by Albyn making the project easy to administer and quick turnaround was achieved.
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